This one’s a bit contentious — Joe Johnston, who directed The Rocketeer way, way back in 1991 should have been a good choice to direct a period piece about Marvel’s Captain America set during WWII. But then, Johnston turned in the pointless and unnecessary Wolfman remake this past year, and then cast Chris Evans (Fantastic Four‘s Johnny Storm) as Steve Rogers, rather than Mark Valley, (‘Human Target’) an actor born for the role.
Understandably, Marvel and Disney are reaching for a younger actor for the role, but I really dobt that those 18-49 women should be the marketing department’s target. Rather, the target audience ought to be 4 generations of American men aged 7 to 70 that Marvel ought to be aiming for. That, and the fact that 25 year-old Evans will have to go up against 46 year old Robert Downey, Jr., Chris Hemsworth and Samuel Jackson in ‘The Avengers‘ (2012) and make it somehow appear that they are peers. [Read more →]